|There are important differences among entrepreneurs and enterprises. Entrepreneurs cannot all be treated in the same way – one size does not fit all. When people try to do so, in the interest of keeping things simple, they risk being both ineffective and inefficient.|
The characteristics many people tend to focus on are not useful – gender, age, educational background and market sector. Such features can be measured, but they do not tell us anything about how to work with these entrepreneurs. It is like trying to diagnose a car’s mechanical problems by examining the paint job.
The Pipeline is a map that captures the crucial differences among entrepreneurs, differences that give us important information about how we must work with them. It offers a much more effective and actionable means of segmenting our market or customer base.
The ultimate reason for utilizing the Pipeline of Entrepreneurs and Enterprises is to take a more systemic approach to economic development. We describe how this method is connected to our vision of implementing an Entrepreneurial Development System in the website section labeled The EDS.